Pricing
Two product lines.
One source of truth.
Atlas if you want the artifact: a source-cited PDF you own. Navigator if you want the platform: a live web app with daily alerts. Many serious buyers buy both.
Atlas
Per-state reports. Pay once. Quarterly refreshes for 12 months.
Each Atlas is a 30-40 page source-cited PDF plus structured data export, drawn from the same research that powers Navigator Pro. Buy one state to evaluate, four for a regional motion, twelve for cross-state strategy, or all fifty if you operate everywhere.
1 STATE
State Atlas
$1,500
Pick any one of the 50 states. Quarterly refreshes for 12 months. Source-cited PDF.
- 30-40 page report, structured
- Full stakeholder directory
- Procurement portal index
- Anti-supplantation framing patterns
- 4 quarterly refresh deliveries
4 STATES
Regional Atlas
$5,000
$1,250 per state, 17% off
Curated regional bundle (Mid-Atlantic, Southeast, Mountain West, etc.) or pick any 4.
- Everything in State Atlas, x 4
- Cross-state comparison index
- Regional procurement calendar
For multi-state operators
12 STATES
Strategic Atlas
$12,500
$1,042 per state, 31% off
The 12 most RHTP-active states or any 12 you choose. Cross-state crosswalk included.
- Everything in Regional Atlas, x 12
- Federal eligible-use crosswalk
- Peer-state similarity index
- Multi-state capture playbook
50 STATES
National Atlas
$35,000
$700 per state, 53% off
Every state. Cross-state crosswalk. Peer-state index. The shelf reference for consultancies and IDNs.
- Every state Atlas
- Federal program reference
- 50-state peer-similarity matrix
- Cross-program crosswalk (RHTP, GUIDE, AHEAD, 1115)
Navigator Pro
Live platform. Daily updates. All the tools, no quotas.
A subscription to the working platform. Use the capability router unlimited, run the linter daily, watch all 50 states for new RFAs, get source-cited PDF exports of any state on demand, and integrate via API.
$9,500 per year
Annual prepay. Up to 3 seats. 14-day free trial.
Start 14-day trialGovWin IQ averages $29,000 per year for general government procurement. Pro is 30% under their floor with depth GovWin doesn't have for federal rural health.
Pro includes everything in Atlas, plus
- Live platform: all 50 states refreshed nightly
- Daily RFA crawler with email + Slack alerts
- Capability router with unlimited saved profiles
- Anti-supplantation linter, no quota
- Stakeholder graph, peer-state finder, crosswalk explorer
- Source-cited PDF export of any state on demand
- API read access (rate-limited)
- Up to 3 seats per subscription
- Quarterly briefing call with founder
Atlas vs Pro: which one?
| Atlas | Navigator Pro | |
|---|---|---|
| Format | Source-cited PDF + data export | Live web platform |
| Refresh | Quarterly for 12 months | Daily (RFA crawler) + nightly content |
| Tools | Static reference | Router, linter, radar, graph, crosswalk |
| Alerts | None | Email + Slack daily |
| Seats | Unlimited (the PDF travels) | 1 to 3 |
| Best for | Procurement teams, consultancies, internal strategy decks | BD leads, ops teams, anyone watching daily |
| Commitment | One-time, no contract | Annual prepay |
Custom Intel
Bespoke engagements. From $25,000.
When the question is too specific for Atlas and too deep for Pro: state-by-state capture strategy, anti-supplantation legal opinions, investor diligence packages, agency-side benchmarking, RFP response co-authoring.
-
State deep-dive briefing
$50,000 to $100,000
Single state, full ecosystem mapping, 25 page artifact, source-cited.
-
Multi-state capture strategy
$150,000 to $300,000
4 to 12 states, named-stakeholder routing, GTM map.
-
Investor diligence package
$25,000 to $75,000
Two-week SLA. RHTP-exposed target capture probability with source-cited audit trail.
-
Anti-supplantation legal opinion
$50,000 to $150,000
Subcontracted to outside counsel (Polsinelli, Hooper Lundy). Source-cited memo.
-
RFP response co-authoring
$50,000 to $200,000
Per response. 50% upfront, 50% on submission.
-
State agency benchmarking
$250,000 to $1M
Year-2 NCC prep, evaluation methodology, sub-recipient analysis.
Still deciding
Start with the checklist.
The RHTP Readiness Checklist is a 12-page self-assessment for vendors, health systems, and operators evaluating their position. Free. Email-gated. Source-cited.
Get the readiness checklistPricing questions, answered.
- What's the difference between Atlas and Pro?
- Atlas is a source-cited PDF you own forever, with quarterly refreshes for 12 months. Pro is a live platform subscription with daily updates and tools. Many serious buyers buy both: Atlas for the artifact they hand to their CFO, Pro for the daily workspace.
- Can I upgrade from Atlas to Pro?
- Yes. Any Atlas purchase made within 90 days credits 100% toward a Pro subscription. State Atlas at $1,500 plus a Pro upgrade at $9,500 within 90 days is a net $9,500.
- Why isn't Atlas a subscription?
- Buyers we talk to want the artifact. They want a PDF they can attach to a board memo, hand to a procurement officer, or include in a diligence binder. Subscription content is rented; Atlas content is owned. Different muscle.
- What happens after my 12 months of Atlas refreshes end?
- You keep the artifact forever. If you want continuing refreshes, you buy a new Atlas at the then-current price (typically modest annual price increases) or move to Pro for ongoing platform access.
- Can I pick which 4 or 12 states for Regional and Strategic Atlas?
- Yes. Configure any combination. We also publish curated regional bundles (Southeast 4, Mountain West 4, the priority 8, etc.) for buyers who want our recommendation.
- What's the refund policy?
- Atlas: 30-day money-back if you have not yet downloaded the PDF. Pro: 30-day money-back if Pro features have not been used. Custom Intel: per-engagement SOW.
- Do you offer discounts for non-profits, government, or trade associations?
- Trade associations (NRHA, AHA, state hospital associations, NAMD): inquire about co-branded partnership pricing. State agencies: free agency-view account; full Pro access included. Academic researchers: free Pro tier with attribution.
- How does the GovWin IQ comparison work?
- GovWin IQ is the closest single comp for procurement intelligence; their average annual subscription is $29,000 (range $13K-$119K per Vendr). Pro at $9,500 is 30% under their floor. The trade-off: GovWin is wider (all government), Pro is deeper (federal rural health specifically).